Study: Consumer Personality Influences Brand Promotion on Social Media

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Study: Consumer Personality Influences Brand Promotion on Social Media

publicat 2025-03-05 00:00:09 (Bursa)

A team of researchers from the 'Babes-Bolyai' University (UBB) in Cluj-Napoca and the 'Ludwig Maximilians' University in Munich has published a study that highlights the connection between consumer personality and their interaction with brands on social media.

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